Courses
Twelve classes a course. Take them in any order.
Finance and Accounting
Intro to AccountingDay 00 / 12
Read a P&L and a balance sheet. Know cash from profit.Start day 1
Intro to Corporate FinanceDay 00 / 12
Value a decision. Read a cost of capital. Follow the cash a company returns.Start day 1
Assumes Intro to Accounting. You can start here anyway.Intro to Company FilingsDay 00 / 12
Find what a company had to tell the public. Read a 10-K and an S-1.Start day 1
Intro to Equity CompensationDay 00 / 12
Know what your offer is worth. Read vesting and dilution.Start day 1
Marketing
Intro to Performance MarketingDay 00 / 12
Know what a lead costs. Learn how paid search and paid social work.Start day 1
Intro to Marketing FinanceDay 00 / 12
Know what a customer costs to get and what one is worth over time.Start day 1
Assumes Intro to Performance Marketing. You can start here anyway.AI
Intro to AI for BusinessDay 00 / 12
Know what a model call costs and where it pays for itself.Start day 1
Intro to AI OperationsDay 00 / 12
Run a model in production. Measure it. Keep it inside a budget.Start day 1
Assumes Intro to AI for Business. You can start here anyway.Intro to AI AgentsDay 00 / 12
Put an agent to work. Measure what it does and what it costs.Start day 1
Assumes Intro to AI for Business. You can start here anyway.