Value a company from its own filings. Read a multiple. Build a DCF.
Every class teaches one idea, asks you three questions on it and then puts it to work on a real company.
This course assumes Intro to Corporate Finance. Start here anyway if you like.
Valuing a company means estimating what all its future cash is worth today, then checking that estimate against what similar businesses sell for.
Start this classA P/E ratio is the share price divided by earnings per share. It tells you how many dollars buyers pay for each dollar of a company's yearly profit.
Start this classEnterprise value is what it would cost to own a whole business: the market value of its shares, plus its debt, minus its cash.
Start this classEV/EBITDA divides enterprise value by EBITDA, so it prices the whole business against what its operations earn before interest, taxes, depreciation and amortization.
Start this classFree cash flow is the cash a business produces after paying to run and maintain itself: cash from operations minus capital expenditure.
Start this classWACC, the weighted average cost of capital, is the return a company must earn to pay its lenders and shareholders, weighted by how much each funds.
Start this classA discounted cash flow, or DCF, values a business by forecasting its free cash flow and discounting each year to today at its cost of capital.
Start this classTerminal value is what a business is worth at the end of your forecast period, capturing all the years after it in one number.
Start this classComparable company analysis values a business by applying the multiples that similar listed companies trade at.
Start this classPrecedent transaction analysis values a company by the multiples buyers paid to acquire whole businesses like it.
Start this classA startup's valuation is usually set by its latest funding round: the price per share new investors paid, multiplied by every share the company has.
Start this classValuations are wrong because every one rests on a forecast of cash, and the forecast is the part nobody can check until the years arrive.
Start this classThis one comes from How company valuation works.
What does intrinsic valuation estimate?
Intrinsic value comes from the company's own future cash, discounted to today. It doesn't need any other company's price, which is why it can disagree with the market.
The final draws 12 questions from a bank of 30. Get 10 right to pass.
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See how certificates workEvery figure below was read on Oct 27 2026 from the document named in the check column, on sec.gov unless stated. In millions of US dollars unless stated. Prices are dated prices the company itself disclosed, usually the average it paid buying back its own shares. Rows marked derived show the arithmetic. Rows marked assumption are inputs chosen for the class, not facts, and the class text says so where they're used.
| Company | Period | Figure | Value | Concept checked |
|---|---|---|---|---|
| Costco | Aug 4 to Aug 31 2025 | Average price paid per share in buybacks | $966.22 | 10-K FY2025 Item 5 issuer purchases table |
| Costco | May 12 to Jun 8 2025 | Average price paid per share in buybacks | $1,022.70 | 10-K FY2025 Item 5 issuer purchases table |
| Costco | Sep 30 2025 | Shares outstanding | 443,179,176 | 10-K FY2025 cover page |
| Costco | Aug 31 2025 | Market value at $966.22 | 428,209 | derived: 966.22 x 443,179,176 |
| Costco | FY2025 | Net sales / membership fees | 269,912 / 5,323 | 8-K results release Sep 25 2025, income statement |
| Costco | FY2025 | Operating income | 10,383 | 8-K results release, income statement |
| Costco | FY2025 | Net income / FY2024 net income | 8,099 / 7,367 | 8-K results release, income statement |
| Costco | FY2025 | Diluted earnings per share | $18.21 | 8-K results release, income statement |
| Costco | FY2025 | Depreciation and amortization | 2,426 | 8-K results release, cash flow statement |
| Costco | FY2025 | Net cash provided by operating activities | 13,335 | 8-K results release, cash flow statement. Matches 10-K MD&A |
| Costco | FY2025 | Additions to property and equipment | 5,498 | 8-K results release, cash flow statement. Matches 10-K MD&A |
| Costco | FY2025 | Free cash flow | 7,837 | derived: 13,335 - 5,498 |
| Costco | Aug 31 2025 | Cash and equivalents / short-term investments | 14,161 / 1,123 | 8-K results release, balance sheet |
| Costco | Aug 31 2025 | Long-term debt excluding current portion | 5,713 | 8-K results release, balance sheet. Current portion not shown separately |
| Costco | Aug 31 2025 | Total equity | 29,164 | 8-K results release, balance sheet |
| Costco | Aug 31 2025 | Enterprise value / EBITDA / EV to EBITDA | 418,638 / 12,809 / 32.7 | derived: 428,209 + 5,713 - 14,161 - 1,123. 10,383 + 2,426 |
| Costco | FY2025 | P/E | 53.1 | derived: 966.22 / 18.21 |
| Costco | DCF | Growth 6% for five years, rate 8%, terminal growth 3% | assumption | assumptions stated in days 7 and 8 |
| Costco | DCF | Present value of years 1 to 5 / terminal value / PV of terminal value | 37,061 / 216,046 / 147,037 | derived: 7,837 x 1.06^n / 1.08^n. 10,488 x 1.03 / 0.05. x 0.6806 |
| Costco | DCF | Value per share at 2% / 3% / 4% terminal growth | $379.02 / $437.00 / $523.97 | derived: (EV + net cash 9,571) / 443,179,176 |
| Costco | DCF | Growth implied by $966.22 | about 26% a year for five years | derived: solved for growth at 8% and 3% |
| Apple | Aug 31 to Sep 27 2025 | Average price paid per share in buybacks | $238.56 | 10-K FY2025 Item 5 issuer purchases table |
| Apple | Oct 17 2025 | Shares outstanding | 14,776,353,000 | 10-K FY2025 cover page |
| Apple | Sep 27 2025 | Equity value at $238.56 | 3,525,047 | derived: 238.56 x 14,776,353,000 |
| Apple | FY2025 | Operating income / D&A / EBITDA | 133,050 / 11,698 / 144,748 | 8-K results release Oct 30 2025. EBITDA derived |
| Apple | FY2025 | Diluted earnings per share / P/E | $7.46 / 32.0 | 8-K results release. P/E derived: 238.56 / 7.46 |
| Apple | FY2025 | Provision for income taxes / income before taxes | 20,719 / 132,729 | 8-K results release. Tax rate derived: 15.6% |
| Apple | FY2025 | Payments for property, plant and equipment | 12,715 | 8-K results release, cash flow statement |
| Apple | Sep 27 2025 | Commercial paper / term debt current / term debt non-current | 7,979 / 12,350 / 78,328 | 8-K results release, balance sheet. Total 98,657 derived |
| Apple | Sep 27 2025 | Cash / marketable securities current / non-current | 35,934 / 18,763 / 77,723 | 8-K results release, balance sheet. Total 132,420 derived |
| Apple | Sep 27 2025 | Total shareholders' equity | 73,733 | 8-K results release, balance sheet |
| Apple | Sep 27 2025 | Enterprise value / EV to EBITDA | 3,491,284 / 24.1 | derived: 3,525,047 + 98,657 - 132,420 |
| Apple | WACC | Beta 1.2, equity risk premium 5.0%, pre-tax cost of debt 5.0% | assumption | assumptions stated in day 6 |
| Apple | WACC | Cost of equity / after-tax cost of debt / WACC | 10.96% / 4.22% / 10.78% | derived: 4.96 + 1.2 x 5.0. 5.0 x (1 - 0.156). 97.3% and 2.7% weights |
| US Treasury | Oct 22 2026 | 10-year Treasury constant maturity yield | 4.96% | Federal Reserve H.15 release dated Oct 23 2026, federalreserve.gov. Read Oct 27 2026. Recheck before reuse |
| Meta | FY2025 / FY2024 | Revenue | 200,966 / 164,501 | 8-K results release Jan 28 2026 |
| Meta | FY2025 / FY2024 | Income from operations | 83,276 / 69,380 | 8-K results release |
| Meta | FY2025 | Income before provision for income taxes | 85,932 | 8-K results release |
| Meta | FY2025 / FY2024 | Diluted earnings per share | $23.49 / $23.86 | 8-K results release |
| Meta | FY2025 / FY2024 | Diluted shares | 2,574 million / 2,614 million | 8-K results release |
| Meta | FY2025 | Tax rate reported / without valuation allowance charge | 30% / 13% | 8-K results release, footnote on the One Big Beautiful Bill Act |
| Meta | FY2025 | Size of the tax charge | about 14,600 | derived and approximate: 17 points x 85,932. Meta does not state the dollar amount in the release |
| Meta | FY2025 / FY2024 | Net cash provided by operating activities | 115,800 / 91,328 | 8-K results release, cash flow statement |
| Meta | FY2025 / FY2024 | Purchases of property and equipment | 69,691 / 37,256 | 8-K results release, cash flow statement |
| Meta | FY2025 / FY2024 | Principal payments on finance leases | 2,524 / 1,969 | 8-K results release, cash flow statement |
| Meta | FY2025 / FY2024 | Free cash flow | 43,585 / 52,103 | 8-K results release. Reconciles: 115,800 - 69,691 - 2,524 |
| Meta | FY2025 | Depreciation and amortization | 18,616 | 8-K results release, cash flow statement |
| Meta | FY2025 | Net income | 60,458 | 8-K results release |
| Meta | Jun 30 2022 | Market value of shares held by non-affiliates | $378 billion | 10-K FY2022 cover page, filed Feb 2 2023 |
| Meta | Jun 30 2023 | Market value of shares held by non-affiliates | $637 billion | 10-K FY2023 cover page, filed Feb 2 2024 |
| Meta | FY2023 / FY2022 | Net income | 39,098 / 23,200 | 8-K results release Feb 1 2024 |
| Meta | FY2023 / FY2022 | Free cash flow | 43,010 / 18,439 | 8-K results release Feb 1 2024 |
| Meta | 2022 and 2023 | Value over net income | 16.3 both years | derived: 378,000 / 23,200 and 637,000 / 39,098 |
| Alphabet | FY2025 | Net income | 132,170 | 8-K results release Feb 4 2026 |
| Alphabet | FY2025 | Net cash provided by operating activities | 164,713 | 8-K results release, cash flow statement |
| Alphabet | FY2025 | Purchases of property and equipment | 91,447 | 8-K results release, cash flow statement |
| Alphabet | FY2025 | Free cash flow | 73,266 | 8-K results release. Reconciles: 164,713 - 91,447 |
| Alphabet | FY2025 | Depreciation of property and equipment | 21,136 | 8-K results release |
| Walmart | FY ended Jan 31 2026 | Shares repurchased / amount | 85.0 million / $8.1 billion | 8-K results release Feb 19 2026 |
| Walmart | FY2026 | Average repurchase price | about $95.29 | derived: 8,100 / 85.0. A full-year average, not a single date |
| Walmart | Mar 11 2026 | Shares outstanding | 7,972,402,501 | 10-K FY2026 cover page |
| Walmart | FY2026 | Operating income / D&A / EBITDA | 29,825 / 14,203 / 44,028 | 8-K results release. EBITDA derived |
| Walmart | FY2026 | Diluted earnings per share / P/E | $2.73 / 34.9 | 8-K results release. P/E derived: 95.29 / 2.73 |
| Walmart | Jan 31 2026 | Cash / short-term borrowings / long-term debt due within a year / long-term debt | 10,727 / 6,596 / 3,542 / 34,624 | 8-K results release, balance sheet |
| Walmart | Jan 31 2026 | Enterprise value / EV to EBITDA | 793,725 / 18.0 | derived: 95.29 x 7,972,402,501 = 759,690. + 44,762 debt - 10,727 cash |
| Costco | at Walmart multiple | Value per share | about $542 | derived: 18.0 x 12,809 = 230,562. + 9,571 net cash, / 443,179,176 |
| Activision Blizzard | Jan 2022 | Deal price per share | $95.00 | DEFM14A dated Mar 21 2022, letter to stockholders |
| Activision Blizzard | Jan 14 2022 | Premium to closing price | about 45.3% | DEFM14A, letter to stockholders |
| Activision Blizzard | Jan 14 2022 | Unaffected price | about $65.38 | derived: 95.00 / 1.453 |
| Activision Blizzard | Mar 14 2022 | Shares outstanding on the record date | 780,922,900 | DEFM14A, proxy summary |
| Activision Blizzard | Deal | Equity value / enterprise value | 74,188 / 67,373 | derived: 95.00 x 780,922,900. + 3,608 - 10,423 |
| Activision Blizzard | FY2021 | Operating income / D&A / EBITDA | 3,259 / 116 / 3,375 | 8-K results release Feb 3 2022. EBITDA derived |
| Activision Blizzard | FY2021 | Diluted earnings per share | $3.44 | 8-K results release Feb 3 2022 |
| Activision Blizzard | Dec 31 2021 | Cash and equivalents / long-term debt | 10,423 / 3,608 | 8-K results release, balance sheet |
| Activision Blizzard | Deal | EV to EBITDA / P/E at deal / P/E unaffected | 20.0 / 27.6 / 19.0 | derived |
| Instacart | 2021 | New funding / stated valuation | $265 million / $39 billion | company news post, company.instacart.com, last updated Apr 16 2021. Does not say pre- or post-money |
| Instacart | 2021 | Pre-money if $39 billion is post-money | 38,735 | derived and assumption: 39,000 - 265 |
| Maplebear (Instacart) | Sep 18 2023 | IPO price per share | $30.00 | 424B4 prospectus dated Sep 18 2023 |
| Maplebear (Instacart) | Sep 2023 | Shares outstanding after the offering / as of Jun 30 2023 | 276,653,464 / 262,553,464 | 424B4 prospectus |
| Maplebear (Instacart) | Sep 2023 | Value at the IPO price | about 8,300 | derived: 30.00 x 276,653,464. Excludes options and unvested stock |
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